Exploring values/ideologies of different music magazines

Ideology is what you may believe in according to your position in society. It can describe a certain set of ideas/values such as 'racist ideology'.

On deciding what values and ideologies I wanted in my magazine to have, I then did some research into different magazines to see what they appeared to have made clear what they believe in. First of all I looked at NME and these are the main beliefs I thought they brought apon;

• An intrest of history of music and the past
• New media and technology for example NME radio, twitter and facebook links
• An intrest in political elements
• Business like intrests (online music stores)
• Quality music- things like track of the year

I then researched another magazine called Smach Hits. I looked at Smash Hits and these are the main beliefs I thought they brought apon;

• An intrest in different styled music
• Young, made for the younger generation e.g bright and colourful
• Many female qualities (pink and purple)
• Simple
• Not interested in anything political